Adam Lambert, Sofi Tukker, Hayley Kiyoko and a collection of talented artists take the stage from June 4-6 at the Coliseum in downtown LA
Pride officially kicks off in Los Angeles the weekend of June 4-6, when the OUTLOUD: Raising Voices 3-day concert event takes over the stage. LA-based events company, JJLA, will be leading the event. The organization has extensive experience promoting Pride, producing an impressive array of Pride celebrations, corporate activations, and experiential installations across the world for more than 12 years.
Metrolink partnered with the JJLA team to help promote the event, speaking with the organization’s owner and founder Jeff Consoletti for more background on the concert. He shared details into the history of his business and their ongoing support of Pride events worldwide offering a “voice” to a range of LGBTQ organizations.
It’s Encouraged to Raise Your Voice
“OUTLOUD was born out of our work producing PRIDE events across the country, from Los Angeles to New York,” said Consoletti. “We had a desire to do something more for the community, rather than only in PRIDE month.”
When the company’s plan to organize an event at the 2020 South by Southwest festival fell through, OUTLOUD instead transformed into a digital series. The team created a 10-episode pride month showcase which featured the activations of Pride organizations from coast to coast, as well as both rising and established LGBTQ musicians.
In 2021, OUTLOUD grew far larger than just a 10-episode digital series.
“We partnered with the streaming platform Twitch which will take OUTLOUD globally,” said Consoletti. “We wanted to produce it like a festival, with the intention of having people able to attend, even without in-person events.”
Consoletti is proud to offer this worldwide platform to those who need an opportunity to safely raise their voice.
“The whole purpose of “OUTLOUD” is to raise the voices of organizations, musicians and brands that want to have a connection with this type of LGBTQ consumer, and offer a message that stands out,” he said. “I myself am a part of the LGBTQ community. We’ve worked with so many meaningful organizations — whether they’re Pride or LGBTQ nonprofits, it just feels really good to be able to put my resources to good use.”
Consoletti emphasized this is the first major LGBTQ event (and first major live event) happening in California to celebrate pride in 2021, since pandemic restrictions have been lifted.
“We’re showing that California is emerging in a safe way to get back to some sort of level of normalcy, and we’re excited about it,” he said.
He knows how important the power to have a supported voice can be for those who feel marginalized. His team recognizes their talent to create an enjoyable event – but Consoletti says he simply acts as the platform, letting the organizations themselves spread their message of confidence and strengthen their own voices.
“I know how to produce an entertaining show and bring joy to people – but I leave it to the activists and the organizations who are working hard on the ground to change lives and I feel grateful I can provide a platform to amplify that,” he said.
“That’s what OUTLOUD means to me and that’s the message we’re trying to spread – awareness for whomever might need it in the LGBTQ community – we’re constantly working with anyone who wants a platform to raise their voice.”
OUTLOUD: Raising Voices, the award-winning LGBTQ+ PRIDE artist series, kicks off Pride Month 2021 and a return to live events with a three-day concert June 4 – 6, 2021. The celebration will connect a global audience through an exclusive streaming partnership with Twitch, the interactive live streaming service.
Buy tickets at www.weareoutloud.com with a 30% off promotion code using SUMMER.
Take Metrolink to this event! Simply board the train into Los Angeles Union Station, transfer for a short subway ride to the Seventh and Metro Station, and catch the Expo light rail line for a short ride to the Coliseum at no additional cost.