1 BILLION EGGS LATER, NORMS CRACKS THE 70-YEAR MARK
NORMS’ long-standing employees have flipped more than 340 million hotcakes, poured 326 million cups of coffee and sizzled a staggering 100 million pieces of bacon (not to mention more than a billion eggs) for generations of guests, and show no signs of stopping any time soon. Southern California’s heritage classic diner is celebrating 70 thrilling years of breakfast, lunch, dinner and late-night memories. Since opening in 1949, NORMS has become the round-the-clock spot “Where Life Happens.” A mainstay across Los Angeles, Orange and Riverside counties, NORMS is known for its overly generous portions, unmatched value, homestyle hospitality and iconic, Instagram-able Googie design.
Did you know that a NORMS exists in eight cities serviced by Metrolink? Cities where NORMS can be found include Anaheim, Claremont, El Monte, Orange, Riverside, Santa Ana, Van Nuys and Covina! On top of that, a NORMS will be opening soon in Rialto!
JOIN THE CELEBRATION
NORMS is giving its loyal customers multiple chances to celebrate with their favorite restaurant this fall. Honoring the legacy of its time-tested dishes, NORMS will offer a special throwback menu with blast-from-the-past pricing throughout the month of October.
Plus, for the first time ever, the restaurant will release a collection of limited-edition branded merchandise, including t-shirts, snapback hats, diner mugs and coffee tumblers, giving fans the opportunity to own a piece of history and celebrate the 70th year milestone.
Metrolink is joining the party by giving away $5 NORMS coupons via social media contests on Facebook and Twitter beginning Friday, October 4!
WHERE POP CULTURE HAPPENS, 24/7
It’s not uncommon to grab a seat at the counter of any NORMS location and enjoy a cup of coffee with a guest who has dined there for decades, or be served by someone who has been with the company for years. The restaurant takes pride in its multi-generational fan base, which has helped to cement its position as a local pop culture centerpiece. From appearances in major films and television shows (Jerry Seinfeld’s “Comedians in Cars Getting Coffee,” the 2009 movie “Drag Me to Hell”) and serving as inspiration for Ed Ruscha’s painting “Norm’s, La Cienega, On Fire”—currently on display at The Broad—to fans who create and sell custom Lego replicas of the restaurant and L.A. band The 131ers, who filmed their visit to every NORMS location in just one night (with more than 1,500 views on YouTube), NORMS continues to leave a long-lasting impact on people from all walks of life.
“We want to celebrate our longtime fans and tenured employees who have shared their lives with us over the past 70 years,” said NORMS’ President & CEO Mike Colonna. “On behalf of our entire team, we look forward to celebrating at all locations this October and can’t wait for fans to see what we have in store for the next seven decades.”
Since opening in 1949, NORMS has helped usher in a new era of casual family dining in Southern California by delivering on its promise of “great food, great service, and great value.” Open 24/7 for breakfast, lunch, dinner and late-night dining, NORMS is known for its friendly service and welcoming environment, iconic Googie design, and fresh, quality meals at affordable prices. Today, NORMS fans span across generations, and as the brand continues to grow beyond its 19 locations in Los Angeles, Orange and Riverside counties, NORMS remains the place “Where Life Happens.” For more information about NORMS, please visit NORMS.com.